“App developer participation in the automotive space has the potential to transform the in-car experience,” said Nick Sugimoto, senior program director for Honda Silicon Valley Lab. “We want to foster app developer participation and enthusiasm, and help them dream-up new experiences that will give drivers access to the latest in digital innovation.”
Honda Developer Studio is the product of Honda Silicon Valley Lab (HSVL), Honda’s open innovation laboratory in the San Francisco Bay Area. HSVL was founded to help accelerate Honda’s global information technology research and development efforts, and forge new strategic partnerships with technology companies.
Developers interested in working with Honda should visit the Honda Developer Studio portal online, where they will be able to begin a dialogue with Honda engineers and schedule time to meet the team at a newly built workspace in Mountain View.
Honda established operations in America in 1959 and now employs more than 39,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.
Honda operates 16 major research and development centers in the U.S., including the Honda Silicon Valley Lab, with the capacity to fully design, develop and engineer many of the products Honda produces in North America.
Based on its longstanding commitment to “build products close to the customer,” Honda operates 17 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions; Honda all-terrain vehicles; power equipment products, such as lawn mowers, mini-tillers and general purpose engines; as well as the HondaJet advanced light jet and GE Honda HF120 jet engines.
Eight Honda auto plants in the region, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2013, more than 94 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 11 different models, including four passenger cars and seven light trucks using domestic and globally sourced parts. A fifth U.S. auto plant, the Performance Manufacturing Center, is under construction in Marysville, Ohio, and next year will become the exclusive global production source for the next generation Acura NSX supercar.
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Additionally, Honda will show a red light runner detection scenario of its “Smart Intersection” technology, which is currently being tested in a real-world environment in Marysville, Ohio. Traffic collisions at roadway intersections account for roughly 40 percent of all collisions and 20 percent of the nearly 35,000 traffic-related deaths in the U.S. each year. The “Smart Intersection” technology utilizes Honda’s proprietary object recognition software in conjunction with intersection-mounted cameras and V2X communications. This enables cars to virtually see through and around buildings and walls in nearly all weather conditions to help identify and alert drivers to otherwise hidden hazards.
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To schedule a media interview with Honda representatives at CES, contact Jaymie Robinson at email@example.com and Rebecca Lee at firstname.lastname@example.org. Videos, images and additional details are available at HondaNews.com/CES2020.