Overview of Honda Exhibit at CES ASIA 2018


SHANGHAI, China, May 30, 2018 – Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, today announced that Honda will exhibit at CES Asia 2018, the consumer electronics and technology tradeshow to be held in Shanghai, China, June 13 through 15, 2018. Honda will introduce open innovation initiatives it is pursuing in order to create new value that will enhance the quality of people’s daily lives.

Honda will conduct participatory demonstrations at its booth of the Honda Walking Assist Device for which Honda is currently conducting demonstration testing in China with Neusoft Reach Automotive Technology (Shanghai) Co., Ltd.*

Moreover, new technologies Honda is currently working on through open innovation between Honda Xcelerator and various startups will be introduced at the Honda booth as well. Honda Xcelerator is a program designed to discover outstanding technologies on a global basis and facilitate collaboration among innovators.

Technologies being developed by Honda Xcelerator and various partners include:
  • ScentRealm:
    Technology to atomize various scents which match driving scenes inside the cabin

  • Tactual Labs:
    Technology which brings real-time human body pose sensing to and around every surface as real-time 3D data to enable the driver to operate various devices through gestures without lifting their hands from the steering wheel

  • WayRay:
    Technology to apply AR (augmented reality) technologies to automobiles and display navigation information in the sight of the driver without using special devices such as AR glasses/goggles

Honda will hold a press conference at 11:00 am (local time) on Wednesday, June 13, 2018 at the Honda booth within the venue of CES ASIA. The press conference will include Yusuke Hasegawa, Executive Vice President of Honda Motor (China) Investment Co.,Ltd. and Honda Motor China Technology Co., Ltd. and Nick Sugimoto, CEO of Honda R&D Innovations, Inc. They will deliver presentations about the future Honda envisions in China and Honda’s open innovation initiatives, respectively.

*A subsidiary of Neusoft Corporation, a leading IT solution and service provider based in China, which focuses on the development of automotive technologies.

About CES Asia 2018
  • Organizer:
    International CES (Shanghai) Exhibition Co. Ltd., a wholly foreign-owned enterprise by the Consumer Technology Association (CTA)

  • Exhibit Dates:
    Wednesday, June 13 through Friday June 15, 2018

  • Location:
    Shanghai, China

  • Venue:
    Shanghai New International Expo Centre (SNIEC)

  • Honda booth location:
    N5 Hall – 5330

  • Official website:
    URL:http://www.cesasia.cn/ (English and Chinese)